UK leads USA in many online indicators according to latest Google research

Statistics Graphic

The latest research statistics from Google Consumer Barometer suggest the UK is leading the US in a lot of online consumer behaviour, a surprising conclusion, perhaps, considering how many businesses still seem to find the online environment challenging.

The full statistics can be found here: Google Consumer Barometer 2014 and you can also explore more detailed statistics relevant to your business, if it falls within the categories of data that Google collect.

Home in on UK specific stats here: Google Consumer Barometer 2014 UK statistics.

Measure

UK

USA

Number of connected devices per person 3.1 2.9
Smartphone usage 68% 57%
Frequency of Internet usage 85% 79%
Online purchase – clothing & footwear 49% 31%
Online research 62% 52%
Online research prior to offline TV purchase 68% 66%
Source: Google Consumer Barometer 2014

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