The latest research statistics from Google Consumer Barometer suggest the UK is leading the US in a lot of online consumer behaviour, a surprising conclusion, perhaps, considering how many businesses still seem to find the online environment challenging.
The full statistics can be found here: Google Consumer Barometer 2014 and you can also explore more detailed statistics relevant to your business, if it falls within the categories of data that Google collect.
Home in on UK specific stats here: Google Consumer Barometer 2014 UK statistics.
Measure |
UK |
USA |
| Number of connected devices per person | 3.1 | 2.9 |
| Smartphone usage | 68% | 57% |
| Frequency of Internet usage | 85% | 79% |
| Online purchase – clothing & footwear | 49% | 31% |
| Online research | 62% | 52% |
| Online research prior to offline TV purchase | 68% | 66% |
| Source: Google Consumer Barometer 2014 | ||
